A Closer Look at Facebook’s Innovative Revenue Model for Musicians

Social media has many positive aspects, like its opportunities to earn an income. In fact, it is so lucrative that some creators quit their jobs to focus on content creation full-time. Social media companies are increasingly improving their platforms to help creators make even more money.

An example is Facebook, which has introduced a music revenue-sharing program for its creators. Continue reading to find out what Facebook’s music revenue-sharing program is about and how it works.

What Is Facebook’s Music Revenue-Sharing Program?

Facebook’s music revenue-sharing program is a first-of-its-kind initiative that shares ad revenue with creators that use licensed music in their videos. The program was announced in a Meta blog post in July 2022 as follows:

Today, we’re introducing music revenue sharing on Facebook, making it easier for video creators to monetise their videos that use licensed music from our expansive catalogue. This gives both creators and music rights holders a new way to earn money from videos on Facebook.

This is another way for Facebook creators to earn money on the platform. In May 2022,Meta improved monetization opportunities for Reels creators . One of the ways it did this is by incentivizing Reels creators to post original content consistently.

But it’s not the only platform motivating creators to post original content.Instagram announced it would start rewarding original content as well. Of course, the new music revenue-sharing program is yet another way Facebook is positioning its platform to compete with TikTok .

However, this time, Facebook is focused on long-form content instead of short-form video.

How Facebook’s Music Revenue-Sharing Program Works

Creators get to keep 20% of the revenue generated from videos containing tracks from Facebook’s licensed music library. The library includes music from artists like rapper Post Malone, singer Leah Kate, and more.

Image Credit:Meta

The program is open to creators that qualify for in-stream ads and meet Facebook’s Partner Monetization Policy . This is a guideline for best practices if you want to earn money on the platform.

To qualify for Facebook’s music revenue-sharing program, creators must post videos at least a minute long that contain a visual element. Only videos uploaded to a Facebook page qualify. Learn more about Facebook’s revenue-sharing best practices .

This is the motivation you need to start using a Facebook page if you’re still using your personal profile for content creation. Still not convinced? Here’s why a Facebook page is better than a personal profile for branding .

After uploading a video that qualifies for the music revenue-sharing program, you can track your projected earnings in the Creator Studio.

Facebook’s music revenue-sharing program is available to creators in the US first and will be rolled out globally in the coming months. The platform also plans to add more music options to its licensed music library in the future.

Should You Take Part in Facebook’s Music Revenue-Sharing Program?

You should always stay updated on new features and programs on the social media platforms you use if you’re serious about content creation. Using new features and joining new programs positions you as a creator that takes their work seriously.

It also keeps you relevant, which is essential given how crowded the content creation space is. Consider joining Facebook’s music revenue-sharing program and see if you enjoy creating long-form videos using licensed music. Look out for how your audience receives it, too.

After a few months, you can decide whether the money is worth the time and effort you put into creating that kind of content. Besides, the program is free to join, so you have nothing to lose from trying. Here are all the new ways to make money on Facebook and Instagram if you’re interested.

Facebook Is Helping Creators Earn More Money

Years ago, creators could only earn money through affiliate marketing and brand sponsorships on social media. But that’s no longer the case. Social media companies like Facebook, Instagram, and TikTok are packing their platforms with multiple income-generating opportunities to help creators earn a living.

Facebook is trying to stay ahead of the pack by adding features and programs to help creators make more money. Between multiple ad revenue programs and Reels incentives, the opportunities are endless. If you’re a Facebook creator, take advantage of all these opportunities to increase your chances of making money on the platform.