![App Tracking Decline: A New Era for iPhone Privacy](https://thmb.techidaily.com/a3a9fc7f1967fe6814b7bcf229ad0c8c09fecb880f152e3279a23ce2f1e6acd7.jpg)
App Tracking Decline: A New Era for iPhone Privacy
![](/images/site-logo.png)
App Tracking Decline: A New Era for iPhone Privacy
Unfortunately for Facebook, it would appear that there aren’t very many people that are willing to have their app activity tracked.
How Many iPhone Users Opt Into User Tracking?
Analytics firm Flurry has released data on Apple’s newApp Tracking Transparency feature, which suggests that most iPhone users have chosen not to opt into app tracking.
The report claims that only four percent of iPhone users in the US, based on a sample of 2.5 million daily active users (DAU), have chosen to opt into app tracking. When looking at users worldwide, that statistic grows to 12 percent in a sample size of 5.3 million DAU.
It’s worth noting that this is an ongoing analysis—these numbers are subject to change. Flurry says its report will be updated every weekday at 10am PST.
“This change [every app having to ask for permission to track] is expected to create challenges for personalized advertising and attribution, impacting the $189 billion mobile advertising industry worldwide,” Flurry writes.
What Is App Tracking Transparency?
Following the release of iOS 14.5 for iPhone users, apps now have to ask you for permission to track you across other apps and websites. Every time you open an app for the first time, a prompt will ask you for permission.
Whatever you choose, you can always adjust every app individually in your iPhone’s Settings , underPrivacy and thenTracking . There’s also a global switch to allow or disallow all tracking by default.
What Is Flurry?
Owned by Verizon Media (yes, the company that’s selling Yahoo and AOL for $5 billion ), Flurry Analytics brings aggregated insights to two billion mobile devices every month through over one million mobile apps.
Flurry says that its data helps acquire, retain, and monetize audiences:
This data translates to accelerated revenue and growth for app developers, an improved mobile experience for consumers, and best-in-class advertising opportunities for advertisers and brands looking to reach engaged mobile audiences.
What This Opt-In Rate Could Mean
You might not care about how many people choose to opt into user app tracking, but Facebook sure does.
To open up May 2021,Facebook launched a notice to try to convince users to turn on app tracking in the Facebook and Instagram iOS apps. Apparently, by turning on app tracking, you help keep them “free of charge.”
We’ll have to wait and see whether the world’s most popular social media apps will start making you pay to view and publish posts. Seeing how a majority of users have turned user tracking off, it’s clear that privacy is fair more important to people.
Also read:
- Staying Safe From Sneaky Purchases: Avoidance of Facebook Marketplace Frauds
- Zuck's Farming Ventures: Crypto-Inspired Goat Name Revealed
- Hacking Incidents: Social Network Sector
- Enhancing Engagement in Social Networking With Ripl
- Enhancing Conversations with Messenger’s Soundmojis
- Five More Ways to Step Away From Facebook's Clutches
- Facebook’s Renaming: A Step Towards User-Centric Design
- If All Social Platforms Closed Down Tomorrow, Would Your Life Be Better or Worse? [Poll]
- Join the Elite: U.S. Members Gain Meta's Seal of Approval
- Best 3 Realme 12 Pro+ 5G Emulator for Mac to Run Your Wanted Android Apps | Dr.fone
- [New] Virtual Broadcast Battleground OBS Versus ShadowGL for 2024
- [New] In 2024, From Amateur to Pro Excelling at Instagram Editing
- New In 2024, Grab Filmora 13 Editor for Free No Watermark, No Cost
- [Updated] Curating the Best Video Game Openers on YT No Money, Max Impact?
- 2024 Approved A Guide to Instagram Video Brilliance with Templates
- 2024 Approved Navigating Through VLC Features, Settings & Troubleshooting (Mac)
- [New] Cracking the Code of Viral Success with TikTok's Top Strategies
- [New] 2024 Approved Decision-Making in the Workplace A Neurological Approach to Efficacy and Ethics
- Overcoming Obstacles Restoring Your TikTok Status
- Title: App Tracking Decline: A New Era for iPhone Privacy
- Author: Michael
- Created at : 2024-06-25 14:46:29
- Updated at : 2024-06-26 14:46:29
- Link: https://facebook.techidaily.com/app-tracking-decline-a-new-era-for-iphone-privacy/
- License: This work is licensed under CC BY-NC-SA 4.0.