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If you’re exploring career options in branding or social media marketing, Facebook Blueprint can be the ultimate choice. Mastering skills like marketing, brand building, and advertising on social media platforms can be a tiresome job.

Moreover, finding the right mentor could be tricky and heavy on the pocket. However, social media leader Facebook is offering self-paced, online, easy-to-understand courses that everyone can sign up for.

Here, we’ll help you understand whether Facebook Blueprint is right for your career journey and how it can add value to your side hustles or full-time work.

What Is Facebook Blueprint?

It’s one of the best online learning and certification platforms if you’re into social media branding, advertising, and marketing. The platform has a largecollection of online courses that you can complete at your own pace. The duration for most of the courses falls in the range of 15 to 50 minutes.

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Facebook Blueprint provides you with learning resources for free. But, you need to pay around $150 for professional exams and $99 for associate exams.

It’s a modular e-learning platform. It has separate sections for walk-in learners and certification-oriented learners. The following are the two separate modules of Facebook Blueprint:

1. Programs

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The Programs section offers you learning and certifications within a niche-based package. Let’s say that you’re planning to launch your career as a social media marketing expert.

All you need to do is access the dedicated program and complete all the listed activities. It’s that simple!

You can pick the right Facebook Blueprint learning program for you from the following list:

1. For jobseekers & students.
2. For educators.
3. For developers.
4. For community leaders.
5. For brands & agencies.
6. For small businesses.

2. Certification

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This section offers multiple certification exams that are in high demand. You can attempt these professional certifications after going through vital learning and training.

You can showcase these certifications on your blog, website, or freelance job platforms to bag premium clients. It’s crucial to keep in mind that the validity of such certifications lasts between 12-months to 24-months. So, after the expiry of certification status, you need to again appear for the exam.

You can choose the certification you want from a list of nine exams to get a tag of Facebook-certified professionals. The followings are the certifications available on this platform:

1. Digital Marketing Associate.
2. Marketing Science Professional.
3. Creative Strategy Professional.
4. Media Planning Professional.
5. Media Buying Professional.
6. Marketing Developer.
7. Advanced Marketing Developer.
8. Advertising API Developer.
9. Community Manager.

Who Should Be Using Facebook Blueprint?

Anyone who is planning to pursue a career as a social media marketer will find Facebook Blueprint useful.

Freelancers, individual professionals, small business owners, and online educators will specifically benefit from this program as they don’t have to pay agencies to run their social media branding and marketing.

Related:Personal Branding Tips to Brand Yourself the Right Way

Software and mobile app developers can also utilize this platform to gather technical knowledge on the tools that are vital for social media marketing. You can confidently lead projects of social media marketing-based web and app development after getting certification from Facebook Blueprint.

How to Get Certified in Facebook Blueprint

You might want to complete the online courses first before scheduling an exam and paying fees. Let’s say that you want to start as an associate in social media marketing.

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For this role, you can appear for the Facebook Certified Digital Marketing Associate certification. You’ll get 90 minutes to take the exam.

The followings are an outline of the events leading up to certification:

1. Go to the Certification section and choose an exam.
2. Click onRegister for the exam to start the sign-up process.
3. Select an exam delivery method and update communications details.
4. Run a pre-check to confirm that your PC meets the minimum requirements.
5. Select exam language, time slots, appointments, etc.
6. Complete the payment to submit an order.

Related:The Best Google Online Courses You Should Be Taking

How to Display Facebook Blueprint Badges in Your Portfolio

The platform will award you with a verifiable digital badge to showcase that you’re a Facebook Blueprint Certified Professional. It distinguishes you from others who strive for a career in branding and marketing in social media.

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Acclaim will send an email informing you about the digital badge and ways to embed that in professional spaces. You can also log in to your Acclaim profile to download the digital badge yourself. You can also download the digital badge usage manual.

The manual will explain the process of promoting your Facebook Blueprint accomplishments on several social media platforms. It’ll also help you to showcase your badge in your portfolio, website, email, and other media.

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Why Is Facebook Blueprint Important?

This online learning platform gives you free access to high-quality learning material on social media advertising and marketing. So, instead of investing money on paid e-learning websites, you can learn for free.

Additionally, this is a trusted source of resource as Facebook itself are creating the learning materials.

Facebook Certification Career Network

Facebook’s certification program also received a great reception from many companies, agencies, and individuals that practice in this niche. Employers and freelance clients trust this e-learning program because Facebook itself is in the driving seat of this program.

That’s not all! Facebook has also launched a curated platform to bring jobseekers and employers closer to each other.

The experts of social media marketing know this asFacebook Certification Career Network . The toppers of several categories of Facebook Blueprint certification have managed to secure high-paying jobs at BBDO, GroupM, Facebook, Havas Media, etc.

Besides all the above benefits, the followings are the notable advantages of signing up for Facebook Blueprint:

1. It has a state-of-the-art online exam process that runs on your computer.
2. You can also opt for physical exam centers at your nearby Pearson VUE Professional testing centers.
3. The digital badge of Facebook Blueprint Certified Professional automatically notifies prospective clients and employers that you can add value to their processes.
4. You can become familiar with the online exam before paying for it by running the simulated version of the Pearson VUE testing system.
5. Most of the certification exams support multiple languages.

Pursue a Successful Career on Social Media

Social media has become a key platform for brand promotion and marketing. Therefore, whether you’re a freelancer or full-timer, learning about brand promotion on Facebook is a skill that will help you grow your client base or career.

While you’re at it, you may also want to know more about personal branding and how to do it right.